City of Irving
City of Irving
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Business Books Spotlight

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by Rhonda Abrams. 2009. (658.11 ABR) Shows how to think like an entrepreneur, find customers, get the capital needed for start-up and more. Includes samples proposals, letters, and ads.
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by Brian Halligan and Dharmesh Shah. 2010. (658.872 HAL) Provides the tools and strategies to improve Google search rankings, build a blog to promote a business, grow a community on social media sites, and analyze if online marketing efforts are working.
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by Susan Scott. 2009. (658.4092 SCO) Teaches how to spot the worst “best” practices in organizations and offers fresh and surprising alternatives to six of these so-called “best” practices permeating today’s businesses.
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