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Marketing
No Time Marketing : small business-sized steps in 30 minutes or less by Alyssa Dver. 2009. (658.8 DVE)
All You Need Is a Good Idea! : how to create marketing messages that actually get results by Jay H. Heyman. 2008. (658.8 HEY)
The Complete Idiot’s Guide to Guerrilla Marketing by Susan Drake and Colleen Wells. 2008. (658.8 DRA) Offers innovative and cost-effective methods for promoting and publicizing your business. Includes strategies for creating word-of-mouth buzz, unique ideas for marketing to a target base, tactics for product placement in the media, and more.
The Designer’s Guide to Marketing and Pricing: how to win clients and what to charge them by Ilise Benun and Peleg Top. 2008. (658.8 BEN) Answers all the common questions asked by designers trying to stay afloat in their creative business. Shows how to learn which marketing tools work best, create a smart marketing plan, turn a contract into a profitable relationship, and more.
Self Marketing Power: branding yourself as a business of one by Jeff Beals. 2008. (650.1 BEA) Shows how to use the power of self-marketing for success in business, career, and life. Teaches how to build a personal brand, become a superstar in your profession, establish name recognition, and more.
Guerrilla Marketing Research : marketing research techniques that can help any business make more money by Robert J. Kaden. 2007. (658.83 KAD)
The Ultimate Small Business Marketing Guide by James Stephenson. 2007. (658.8 STE). Contains over 1500 marketing tips and tricks for boosting sales revenues, profits, and customer loyalty. Includes 39 creative selling methods, 47 ways to take advantage of free PR, 89 online marketing techniques, and more.
The Ultimate Small Business Marketing Toolkit by Beth Goldstein. 2007. (658.8 GOL). Presents proven marketing strategies that will get customers in the door and keep them coming back. Includes worksheets, real-life examples, and step-by-step instructions to guide you through eight easy-to-follow marketing milestones.
Make Your Business Survive and Thrive! : 100+ proven marketing methods to help you beat the odds and build a successful small or home-based enterprise by Priscilla Y. Huff. 2007. (658.8 HUF)
Duct Tape Marketing : the world's most practical small business marketing guide by John Jantsch. 2007. (658.8 JAN)
Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting all the Business You Can Enjoy by Paul and Sarah Edwards and Laura Clampitt Douglas. 2007. (658.8 EDW) Revised and expanded edition presents proven techniques for making a product or service stand out as one in a million. Shows how to gain clients, create winning marketing materials, and develop a promotional package.
Marketing Made Easy by Kevin Epstein. 2006. (658.8 EPS). Shows how to take advantage of the newest technology, use “ethical marketing” to stand apart from the competition, increase sales by creating awareness in the local community, and more. Includes specific action steps and to-do lists for every step of the marketing process.
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